What’s next for AR content creation?

November 25, 2021

Augmented Reality (AR) has become the go-to solution for brands to build captivating experiences for consumers in the post-pandemic world. Whether it is e-commerce, education, FMCD, healthcare or automobile, AR is being actively used to deliver an immersive experience across industries.

Soon, AR will no longer remain one-of-a-kind experiences but will become an integral part of our lives. To make this a reality, AR companies are working on creating tools and platforms that will help users create AR content without the need for technical skills, mitigating the workforce gaps. AR Tools will help brands shorten the content creation process while delivering a realistic, spatial, and engaging AR experience. 

Cyril Diagne, in May 2020, demonstrated an exciting application of AR to grab visuals from the real world and paste them into digital documents. Instead of projecting digital images into the physical world, it showed us how to use AR to bring the physical into the digital.

Apple’s latest release: Reality Kit 2, with the built-in feature of Object Capture, allows users to quickly turn any image of real-world objects into detailed 3D models using photogrammetry.

Google ARCore, a lightweight Android augmented reality platform, is another excellent example. ARCore uses three key capabilities, motion trackingenvironmental understanding and light estimation, to integrate virtual content with the real world as seen through your phone’s camera. ARCore is designed to work on devices running Android 7.0 and higher and is currently supported by Google Pixel, Pixel XL, Pixel 2, Pixel 2 XL, Samsung Galaxy S7-S8+, Samsung A5-A8, Samsung Note8, Asus Zenfone AR, Huawei P20, OnePlus 5.

As AR companies develop AR content creation tools, interoperability of experiences across platforms and devices will be the critical parameters in the success of these platforms. Industry leaders are actively investing in solutions that can efficiently code AR apps and deploy them across devices and OS to reduce time to market (TTM) for businesses. But it is also essential for companies to define clear goals for AR projects to tap into its true potential.

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