Is Apple ready to transform the world of Augmented and Virtual reality?

November 25, 2021

Could Augmented Reality (AR) and Virtual Reality (VR) be the theme of the Apple Event on 14th September 2021? As rumour has it, Apple may finally launch their much-anticipated Apple Glass their much-anticipated augmented reality glasses in the upcoming Apple Event. However, the product may take a few more months to reach the hand of their customers.

What is so different about Apple AR Glasses?

In the tech world, Augmented reality is not a new concept. Let’s find out how Apple has brought innovation in this pre-existing concept. Starting with the looks, the chique design of apple AR Glass is a winner. As compared to its competitors, these glasses are classy, lightweight and comfortable for daily use. 

These smart glasses are said to have optical sub-assembly, which means they come with an inbuilt feature to adjust vision for people with weak eyesight, negating the need for prescription lenses. One of the Apple patents suggests that these glasses could also help the user see better in the dark with its depth sensors, which creates better visibility of the surrounding; Making them a preferred choice for everyone for everyday use.

But how do these glasses work? Well, as per the Bloomberg report, Apple AR Glasses will act as an iPhone accessory. It would display information such as email, texts, and apps in your field of vision, enabling the user to access relevant information on the go. But that’s not all. These glasses are rumoured to have a feature that allows users to change their background in a flash, providing a truly immersive AR and VR experience. Imagine being digitally teleported to anywhere in the world in a jiffy— a game-changing feature for various industries.

Get ready for the new transformation.

In the post-pandemic world, when industries are trying to create a more immersive digital experience for their customers, Apple Glass can become the foundation for businesses to leap into the world of augmented and virtual reality. 

Today’s tech-savvy, time-conscious customers seek solutions that are easily accessible and are more likely to purchase from a brand that allows them to virtually visit their store, explore the merchandise, and try them from the comfort of their home. With Apple AR Glasses soon becoming the daily wearable solutions for the population, one will see accelerated AR and VR experience adoption among D2C industries to meet the customers’ changing demands and gain an edge over their competitors. One will see upgrades incorporating a more immersive AR and VR experience in apps and websites of businesses to provide a more holistic 360 view of products to the customers.

AR and VR is becoming the new reality for businesses, 3D walkthroughs, 3D product configuration solutions, 3D Photogrammetry, AR & VR 3D modelling will take centre stage in the transformation of Fashion, Retail, F&B, Architecture, Travel & Tourism and various other industries. Virtual tourism, a concept of the past, may soon become the reality of today.

Nobody can predict the future, but one thing is certain that the launch of Apple Glass makes it look very promising.

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