WHAT IS THE METAVERSE? The word, Metaverse, first introduced by science-fiction author Neal Stephenson in his 1992 book ‘Snow Crash,’ refers to a 3D virtual world focused on social connection. It is a hyper-realistic, digital world that exists parallel to everyday-real life. One can create avatars and hop into this intriguing world to interact and […]

What’s next for AR content creation?

Augmented Reality (AR) has become the go-to solution for brands to build captivating experiences for consumers in the post-pandemic world. Whether it is e-commerce, education, FMCD, healthcare or automobile, AR is being actively used to deliver an immersive experience across industries. Soon, AR will no longer remain one-of-a-kind experiences but will become an integral part […]

What are Facebook’s Glasses?

With the social media giant Facebook recently changing its brand to Meta and Microsoft building metaverse inside MS Teams, it is clear that Augmented Reality (AR) and Virtual Reality (VR) will power the next technology revolution. Major tech firms, including Inc, Alphabet Inc’s, Google, Microsoft Corp, Apple Inc and Snap Inc, have raced to […]

Top 10 trends in the AR/VR industry in 2022.

The global crisis has altered our world and reality. The new normal has propelled digitization and accelerated technology adoption like AI, IIOT or Cloud integration to support the new modus operandi. Augmented Reality (AR) and Virtual Reality (VR) technology also emerged as a big theme in 2021, and by the looks of it, these technologies […]

But what is Metaverse and why are Tech giants placing big bets on it?

In July, Mark Zuckerberg had said that Facebook plans to transition from being a social media company to a metaverse company in the coming years. To achieve this goal, the company has been strategically investing and hiring talent who specialize in Augmented Reality (AR) and Virtual Reality (VR). The company already has 10,000 specialists working […]

Is Apple ready to transform the world of Augmented and Virtual reality?

Could Augmented Reality (AR) and Virtual Reality (VR) be the theme of the Apple Event on 14th September 2021? As rumour has it, Apple may finally launch their much-anticipated Apple Glass their much-anticipated augmented reality glasses in the upcoming Apple Event. However, the product may take a few more months to reach the hand of their customers. What […]

How to use photogrammetry in AR? All that you need to know.

Photogrammetry is the art, science, and technology of obtaining reliable information about physical objects and the environment through processes of recording, measuring and interpreting photographic images and patterns of recorded radiant electromagnetic energy and other phenomena – American Society for Photogrammetry and Remote Sensing (ASPRS). (Wolf and Dewitt, 2000; McGlone, 2004).  In simpler words, photogrammetry […]

How is 3D content created for Augmented Reality (AR)?

Content is the heart of the AR experience, and it motivates users to come back and engage again and again. To make AR add success to your business, you must see it as a crucial element of long-term, well-thought-through digital strategies. That means creating high-quality, engaging AR content that delivers a unique, contextual and personalised […]

How AR startups are growing leaps and bounds even in the Pandemic with the help of 3d product configuration & 3d product visualization?

When most industries saw a slowdown in the pandemic, the augmented reality (AR) market saw exponential growth. With businesses worldwide trying to create a safe and immersive experience for their consumers, AR today has become the most sought-after solution. As per the Augmented Reality Market Size & Share Report, 2021-2028, the AR market that stood at […]

Creating AR content for e-commerce? Keep these things in mind.

Global e-commerce has accelerated post-pandemic, as many consumers have now switched to online shopping. The global e-commerce market size valued at US $9.09 trillion is expected to grow at 14.7% CAGR from 2020 to 2027, reaching US $16,215.6 billion by 2027. With most B2C businesses moving to e-commerce and online stores, AR and VR technology […]

Benefits of GLB lightweight 3d files

3D product visualisation, AR or VR experience have added a new dimension to customers’ online shopping experience. Not only has it boosted sales for businesses, but it has also brought down product returns. Shopify reported an increased conversion of 2X post-integration of AR on their app. Houzz’ attained an 11x figure growth through AR integration. Loreal tripled its conversion rate.  As […]

Augmented reality and virtual reality

Augmented reality and virtual reality are transforming the world around us. AR and VR experiences are being used across industries for enhancing consumer experiences, training and education, remote assistance and various other purposes  Digital 3D models are being used across industries  The increased demand of AR and VR integration across industries have increased the demand […]

5 Common Mistakes to Avoid When Outsourcing a 3D Modelling Project

Assume you are a business and have decided to integrate 3D visualisation and AR experience into your website and app. Great! So, what next? The first and most crucial part of the entire project is creating a 3D model of the products you offer.  To ensure your 3D visualisation and AR integration journey is smooth, […]

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